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Lessons Learned: KitchenAid’s Social Media Crisis

Social Media Marketing Strategy #8: Use Stumblupon to Get Customers

Social Media Marketing Strategy: Networking on LinkedIn 101

Social Media Marketing Agency Tip #7: Social Media Can't Save You

Social Media Marketing Agency Tip #2: 6 Social Metrics to Use Now

Social Media Marketing Agency Tip #2: Instagram For Business 101

Social Media Services: How To Use Tumblr For Business 101

Social Media Services: Work Smarter Now On Social Media Via Hootsuite

Social Media Service: Why Your Business Needs to Use Google+ Now

5 Tips On How To Hire the Right Social Media Marketing Agency


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Social Media Manager Tip #15: How to Expand Your Company's Reach

By Justin WongOutreach has always been one of the most central pillars of social media.  If done correctly, social media has the potential to reach a very large audience at minimum cost.  Of course, reality is never quite that simple.  Why do some corporate social media efforts thrive and others wither? One way to examine this problem is to look at how your company can improve their various conversion ratios through a simplified funnel model.  Basically, out of all the people...

Daily Social Media Manager - 5 Tips To Communicate Better On YouTube

In our last few posts, we shared five tips to help businesses blog and tweet more clearly as part of our daily social media manager "communication clarity" blog series. The purpose of the series is to help businesses get their message across to their desired audience simply by being more clear and logical in their thinking.In this daily social media manager post, we share five tips that will guide you towards creating  YouTube videos that are clear and easy to follow.Apart from doing s...

Social Media Consulting Services: The Don Draper & Mad Men Way

Ever since Mad Men, everyone's job in the advertising and social media industry has assumed a sexy veil over it. Suddenly, in 2012, it is cool to hire somebody for social media consulting services and it's cool to be a social media consultant.While the daily grind as a social media consultant or an executive at an ad agency may not be that glamorous (OK, let's be frank, fellow colleagues, it's about 95% grunt and 5% glamour), it's the intellectual satisfaction of coming up with that brillliant '...

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