LinkedIn is a social networking site which is essentially a directory of professionals and companies.  It allows individuals and companies to search for career opportunities, ask and answer questions, and post resumes and design personalized profiles. As with most social networks, it has some degree of integration with Twitter and Facebook.  LinkedIn has over 175 million members and most users are typically 30 and older professionals and all Fortune 500 CEOS are represented on LinkedIn...

 Business2Community's Sheryl Roehl wrote a great post recently on 5 Pitfalls That Keep Marketers From Maximising Social Media Channels. These tips include:1. Running your social marketing without a strategy or a plan.2. Operating in a silo. 3. Using social media as just another marketing “me” channel. 4. Neglect your following.5. Obsessing about the score. It's well worth reading if you have decided to invest in a social media manager or hire social media con...

We scoured the web and here are today's social media tips - use them this week to add some spice to your social media management strategy and efforts (e.g. blogging, tweeting, posting, etc.).It Really Does Pay Off To Be An IntrovertSocial media is great for lurkers (a.k.a. introverts) - which make up about 80% of the social media population that 'creep' but do not comment on blog posts, tweets, etc. However, lurkers are great at listening, which is essential for being successful in social media....

via PitchPen.comHave time for just one social media tool? Choose LinkedIn. It's often called the 'gateway drug' (via April Rudin at Huffington Post) to social media because it's the softest and most manageable entry into social. It also offers almost immediate gratification.LinkedIn also makes social media management easy. Here are three tips to start using LinkedIn to grow your business:1. Develop ‘expert status’If big clients are to stumble upon and trust your LinkedIn profile, be ...

If you are an acccount, lawyer or medical professional, you may be skeptical or hesitant to try out social media media to promote your business. After all, there is risk involved in social media. For starters, there is an element of relinquishing control of your Tweets or posts to strangers and frankly, social media can be time consuming.However, the reality is that social media isn't just an obsession for teenagers and geeks. As a professional, you cannot afford to ignore it.Social media has be...