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The Staggering Connection Between Social Media and Retail

Is Your Social Media Strategy Relevant?

The Humanization of Brands on Social Media

Lessons Learned: KitchenAid's Social Media Crisis

Social Media Marketing Strategy #8: Use Stumblupon to Get Customers

Social Media Marketing Strategy: Networking on LinkedIn 101

Social Media Marketing Agency Tip #7: Social Media Can't Save You

Social Media Marketing Agency Tip #2: 6 Social Metrics to Use Now

Social Media Marketing Agency Tip #2: Instagram For Business 101

Social Media Services: How To Use Tumblr For Business 101


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The Humanization of Brands on Social Media

By Olga Orda Advertising makes goods and services meaningful and reinforces to others who we are through the use of these products – in short, ads give ‘things’ a cultural context. And good advertising makes us dependent on using these simple, otherwise banal goods – a chair, a car, a bag – to construct our identities, tell people who we are and where we stand in society. As scholars Helga, Dittmar and Helliwell have argued, “at a deeper level, cons...

Don't Hire Social Media Consultants Named 'Gurus' or 'Ninjas'

via www.pitchpen.comLike Mark Story, we despise the term 'guru' or 'ninja' when it comes to describing a social media consultant. Hire people who are qualified marketing or public relations professionals and that you trust to manage your brand. Period.Here are three great situations when you should hire a social media consultant - and it's not when a consultant calls herself or himself a 'guru' or 'ninja' over coffee.1. Your brand matters to youIf you care what people say about your brand, and y...

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