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Lessons Learned: KitchenAid’s Social Media Crisis

Social Media Marketing Strategy #8: Use Stumblupon to Get Customers

Social Media Marketing Strategy: Networking on LinkedIn 101

Social Media Marketing Agency Tip #7: Social Media Can't Save You

Social Media Marketing Agency Tip #2: 6 Social Metrics to Use Now

Social Media Marketing Agency Tip #2: Instagram For Business 101

Social Media Services: How To Use Tumblr For Business 101

Social Media Services: Work Smarter Now On Social Media Via Hootsuite

Social Media Service: Why Your Business Needs to Use Google+ Now

5 Tips On How To Hire the Right Social Media Marketing Agency


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Social Media Management Tip #8: How To Launch a Startup

Social media is a very desirable medium for startup entrepeneurs to launch and market their new venture. For one, it allows for direct contact with their potential customers. Two, it is built for great word-of-mouth and viral potential (think: efficiency in reaching a large amount of people). Three, it is usually inexpensive to do.But how do you actually launch a startup using social media? We share a few best practices in social media management from authors we like, starting from the very basi...

Daily Social Media Manager - 5 Tips To Communicate Better On YouTube

In our last few posts, we shared five tips to help businesses blog and tweet more clearly as part of our daily social media manager "communication clarity" blog series. The purpose of the series is to help businesses get their message across to their desired audience simply by being more clear and logical in their thinking.In this daily social media manager post, we share five tips that will guide you towards creating  YouTube videos that are clear and easy to follow.Apart from doing s...

Daily Social Media Manager - 5 Tips to Write Clearer Blog Posts Today

In our last post, we shared five tips as part of our daily social media manager "communication clarity" blog series to help businesses tweet more clearly and get their message through to their desired audience more effectively.In this social media manager post, we share five tips that will help you to blog more clearly and with more focus.Apart from doing smart social media management (e.g. keyword specific blogging several times a week) or hiring a social media manager to blog for you, consiste...

Part 4: 3 Ways To Benefit 150% From Hiring Social Media Consultants

We've written before about key reasons (e.g. increase leads, free up time for one-on-one time with clients) to hire social media consultants and mapped out a helpful approach for hiring the right consultant for your business.But, once you have hired a consultant or social media manager, what do you do with him or her? In other words, how can you maximize their time and experience to give your business the best possible ROI (a.k.a. 150%)?Typically, the most time consuming part of any day-to-day s...

Social Media Management Tip #3: Do it with SEO in mind

A blog is golden for creating organic Google traffic for your brand and website. The problem that I see a lot of startup owners running into is that they overthink blogging and avoid it simply because they do not know where to start. However, it is an essential part of ensuring that your social media management efforts bring real results in the form of leads and brand recognition.I think another critical issue is that a lot of business owners know blogging is important but because it does not br...

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